BTR Addresses Quality, Affordability, and Security
We’re all experiencing the undeniable increase in the cost-of-living seen over these last four years, and simultaneously, the housing industry has encountered a decrease in the volume of affordable and quality rental options, failing to meet its growing demand. Today, the private rental housing market continues to face significant challenges, and not just from an affordability perspective. Renters have historically had to put up with poor administrative and service standards, as well as often living with a quality of home that is sub-par.
The rise in cost-of-living coupled with a decline in homeownership has not only driven up demand, but also increased the expectations of renters when looking for a place to rent. Tenants now want flexibility, more security in their living situation, quality amenities and connectivity, all in addition to proactive service – and this is where BTR comes into play.
While relatively new to Australia, experience overseas has already shown the model achieves huge success, particularly in the UK and the US; the latter has a staggering 20 million (out of 47 million) units which were considered to be BTR by 2017. Though Australia has been slower off the mark, we are now following suit with the national BTR pipeline increasing by 111% back in 2021 and Oaks Canopy is pioneering the charge in Canberra – Oaks Canopy is the first local, completed BTR project where its entire design, build form and long-term function was purposely designed to the needs of a true BTR model to ensure efficient management and long term maintenance by our dedicated team on the ground. Oaks is changing the concept of renting – our goal is to build an environment where our residents love making their rental, their home.
Why make the switch to BTR for your next lease?
Demand more from your rental – and that includes expecting better quality living from day one and ongoing service responsiveness. In Oaks Canopy’s case, the Landlord is also your property and maintenance manager and concierge, so fostering positive landlord/tenant relationships through our engaging onsite staff is a priority. This means residents can expect meaningful relationships with our team on the ground, help when you need it and fast response times to remedy maintenance issues. These familiar faces also help foster community and connection within the building and for its residents, themes that traditionally are lacking in the private rental market.
The quality of the inclusions and finishes in Oaks Canopy is high, equivalent to the standards that Amalgamated Property Group and Base Developments are already known for delivering in the ACT (including every one of Canopy’s immediate neighbouring towers). Boosted by a boutique and truly customisable leasing experience that is above and beyond those of private rental homes, the offering here is an all-encompassing ‘lifestyle package’ that aligns with the different needs of modern living, from furniture packages to customisable leases and inclusions.
Such service and quality improvements are perhaps the biggest value-adds of BTR in Australia, where a holistic experience provides an improved quality of living, hotel-like services and diligent maintenance – the end-goal here is greater tenant satisfaction and retention.
Why Amalgamated is Embracing BTR
Our innate understanding of management-centric and hospitality-focused developments gives Amalgamated a competitive edge in the BTR sector. Unlike many larger BTR companies, Amalgamated’s business model is personable and boutique and this continues into our rental market approach. Armed with our own facilities management subsidiary, Amalgamated Facilities Group, our move into BTR is a logical progression to deliver an end-to-end model. Already with a strong national reputation among residential buyers, commercial tenants and industry peers, our experience makes perfect sense to lead the way in this sector.
Amalgamated is respected for delivering superior living experiences for over 20 years, and now Oaks Canopy is a continuation of our innovation, elevating the standards in the rental housing market.